About Rhonda



Rhonda Shear has been breaking the mold since her beginnings as a New Orleans beauty queen, during her brief stint in politics, as Hollywood actress/sex symbol, touring as a stand-up comedienne, and now as the entrepreneur behind Rhonda Shear Intimates and the Ahh Bra! After appearing on countless shows and shoots, in films and hosting USA: Up All Night for over 450 episodes, Rhonda knows all about costuming, enhancing her own assets, and capturing the attention of audiences  around the world. She uses this experience along with her own ever changing body as inspiration for her award winning line of intimates,  sleepwear, shapewear and apparel. She has always said about her curves:

“I’m a good girl, trapped in a bad girl’s body!”

Rhonda encourages women to find an Ahh Moment by embracing curves and expecting more from their lingerie drawers! She prides herself in personally designing and selling quality,comfort, fit, and color in a wide variety of intimate apparel solutions sized from XS to 3X.


“Behind every great woman is a great behind!”

Rhonda Shear along with her childhood sweetheart turned husband/business partner, Van Fagan, created Shear Enterprises,LLC and together they have combined passion and business sense building a multi-million dollar success story! The premise was simple: create a business based on comfort, sex appeal, and fun. In 2003 they launched a website selling lingerie and shapewear out of their LA apartment. At over 40 these newlyweds were ready for a fresh start and would chance everything to make a new life in a new industry.


“Foundation is where fashion starts!”

Fast-forward to 2013… Shear Enterprises, LLC now has nearly 20 full time employees, its own 15,000sqft corporate office space in sunny Florida, and customers in over 30 countries! From its humble beginnings the company has grown incredibly quickly, now selling millions worldwide each year! So how did this new couple find success where so many have failed? Hard work, patience, and creativity! “If you can’t invest in yourself, how can you expect anyone to?” Rhonda and Van self funded Shear Enterprises, LLC almost entirely for their first 10 years in business.


Rhonda’s “blinders on” approach makes her line refreshingly unique because she designs for her own body and from talking with customers, family and friends about what they need. Armed with this knowledge and her personal love of comfort, color, and functional fit, Rhonda Shear has designed a line that is a lifestyle. Rhonda Shear Intimates includes collections of sleepwear, bras & panties, lingerie and apparel sized from XS-3X and available in a myriad of beautiful color options. The Ahh lifestyle is about looking and feeling great!

Building on Rhonda Shear Intimates’ international acclaim Rhonda plans to launch a new line of fragrance & beauty products, expand Rhonda Shear Intimates’ presence in retail, and even write a book within the next year! Stay tuned and be sure to follow Rhonda for special deals, coupons, and sneak peeks at new collections!

Download Rhonda Shear 2013 Media Kit