Hello! My name is Tyreen Prunick and I am Rhonda Shear Intimates Director of Sales. And so begins my first blog. During one of my recent business trips rain changed the agenda and I found myself but of course shopping… One thing led to another and I thought it would be fitting to use the time to be professionally fit as my last measurements were pre-baby.  Anyhow, fast forward past the French Connection dress I had to have that led me into the department store lingerie selections (as it needed certain something’s underneath) where the (somewhat conniving) idea dawned on me. I need to be professionally fit! And so began my first encounter with the tape measure since having and nursing Ava.

I am still uncertain if it was I or she that feared the details soon to unfold more… A dainty little thing (while I am not) her hands shook as she lifted the tape and proceeded to place it around my bust with no particular detail as to where it might land. Moments later she came around front of me and timidly placed the tape in the vicinity I believed she believed was my areola.  She then proclaimed, “You’re a 36C” without any conversation as to what I might be currently wearing (which I will note puts much more on display than I actually have – the Rhonda Shear VaVaVoom bra style 81985). I thank her and proceed to assist myself in located the underpinnings I am in need of whilst she scurries appreciatively away to look busy restocking ill fitted items.

I then precede on with my shopping stopping at yet another well-known department store for a similar experience yet after this session I am declared a 34C.

I find myself mulling over the two measurements combined with the knowledge that 80 percent or so of woman are not correctly fit which leads me to the doors of one of the main merchants for woman’s intimates where both the eager sales gal and I decide I must be professionally fit! Perhaps she will agree with one of the other professionals and settle for me which of the two sizes I should identify with. She then proceeds to take out her pen, card and the tape measure right there in the front door in front of the window of the Shoppes at the Palazzo.  Yet again, no discussion as to what I might currently be wearing so I volunteer the information. She then hands me the card and I read 34D.

In conclusion, being in the industry I understand 34D and 36C to be sister measurements but I still find myself amazed at the lack of consistency in both measuring and fitting as well as the lack of attention to detail in fitting same.  It is no wonder, as Rhonda pointed out on Extra, 8 out of 10 women wear the wrong bra size! Makes sense if you consider adding 5-10 pounds alone changes your bra size!  Measuring with the intention of defining bra size is really rather simple, yet many women and even bra retailers get it wrong (as illustrated by the 3 separate measurements noted above).

As Rhonda always advises, find your correct size and get fit frequently. Below is a good DIY guideline so you’re confident in your cleavage!


  • Using a soft tape, measure the narrowest point just under your breasts, all the way around your back including your rib cage. Note this measurement and round up if the number is uneven as this is your band size.
  • Next measure the cup size by taking the tape measure around your body across the fullest part of your bust. Subtract your band size measurement from the measurement obtained. The difference will equate to your cup size. If the difference between the two numbers is an inch, your cup size is A; 2 inches, you’re a B; 3 inches you’re a C, etc…


If this all seems daunting fear not as the VaVaVoom (style 81985) is currently Rhonda’s only traditionally sized bra as she designs the majority of her line with the shop your top mentality (literally the top size you are wearing translates into the bra size)! Shopping simplified. Happy shopping!

By Guest Contributor, Tyreen Prunick